We all see how print is shrinking and the internet is growing. Part of the trend is that many marketers are recommending email blasts instead of sending postcards; instead of advertising in print they recommend advertising online. It may be cheap, but that does not mean it gets the results you want .
The internet is an amazingly poweful tool, but it will never replace print. The internet only reaches its customers when they are looking at a screen. You can place your printed message almost anywhere . You can hand someone a business card over dinner or a brochure at the mall. The Christian Business Guide goes directly to mailboxes with no spam filter, so you know they get delivered. Print is an amazingly powerful tool.
Print gets the message delivered wherever customers are and whatever they're doing. Don't base your client recommendations on which options are cheapest; base your recommendations on what best fits their needs.
|Print vs. Internet|
|Number of viewers||Customer Relationship||Targeting Specific User||Level of impact||Cost of Distribution||Guaranteed Engagement|